It's not a flip-flop of our beliefs or a contradiction of everything we've called the truth for the last 100 years, it's an adjustment, it's new light just when we needed it most.
It's
not materialism...It's Jehovah blessing us for our efforts. He's
"adding all these other things to us" for putting him first.
We're not soliciting Church membership or looking for new recruits, we're inviting honest hearted ones who are sighing and crying, to study our literature and attend our meetings, build their lives around our religion and get baptized but only after first acknowledging that they now identify themselves as Jehovah's Witnesses.